In a dramatic unfolding of events, Dominic has publicly called out popular South African media personality Lasizwe for allegedly breaching their contract and failing to pay her for her appearance on his television show.
What started as a verbal and written agreement has turned into a frustrating saga of ignored emails, broken promises, and mounting anger from Dominic, who claims she was exploited financially while Lasizwe and his production company profited from her image and work.
Dominic began by recounting how both parties had agreed—verbally and in writing—that any use of her work or image, especially on television, would be communicated to her and compensated accordingly.
However, she was shocked to discover that her episode aired as the premiering pilot episode without her knowledge or consent.
When she reached out for answers, the response was dismissive and vague, with the production team apologizing and claiming the TV aspect was “new” to them and that it was an oversight.
Despite this apology, Dominic quickly sensed that something was amiss.
She questioned how the episode could have aired without a proper contract being presented to the channel, knowing full well that TV broadcasts require signed release forms to avoid legal repercussions.
This led her to suspect one of two possibilities: either the production company completely disregarded the contract process, or they presented a different contract to the channel than the one she had signed.
Dominic’s frustration grew as she realized the extent to which her name, image, and voice were monetized without her receiving any compensation.
She explained to her followers how much money is made from television broadcasts, including advertising revenue.
A single 30-second advert can cost upwards of a million rand, and with multiple adverts airing during her episode, the earnings linked to her participation could easily amount to millions.
She emphasized that everyone involved in the production and airing of her episode made significant money off her contribution.
Yet, despite this, she was left unpaid and ignored.
The production company initially promised to contact her with compensation, but weeks passed without any follow-up, prompting Dominic to send multiple emails and requests for clarity.
Dominic revealed that she had tried to resolve the matter amicably and privately, without involving lawyers or making public accusations.
She believed there might have been a misunderstanding and hoped for a quick resolution via email.
However, her emails went unanswered, and the production company’s only response was that an internal investigation was underway—despite an earlier acknowledgment that compensation was owed.
Feeling increasingly ignored and disrespected, Dominic took to social media to share her story publicly.
She expressed her anger at being used for profit and then discarded, highlighting the emotional toll of being treated as expendable after helping make the show successful.
Dominic shared that she had a copy of the contract she signed, including amendments that clearly stated she should be compensated if the episode was distributed beyond social media platforms.
She accused the production company of breaching this agreement by airing her episode on television without her consent or payment.
She also noted that the production company had acknowledged their mistake in WhatsApp voice notes and texts, reinforcing her position that she was legally entitled to compensation.
Despite this, the silence and lack of action from the production company only fueled her frustration.
The situation sheds light on a common issue in the entertainment industry, where influencers and contributors are often exploited or underpaid, especially when contracts are not properly managed or respected.
Dominic’s case is not isolated; she revealed receiving messages from others who have had similar experiences with the same production company or individuals involved.
Industry insiders note that contracts are crucial in protecting talent and ensuring fair compensation, especially when content is repurposed for different platforms like television.
The typical process involves clear agreements on rights, usage, and payment.
When these are ignored, it can lead to legal disputes and damaged professional relationships.
As Dominic’s story gained traction on social media, commentators and supporters advised her to keep the pressure on by making her grievances public.
Given Lasizwe’s reliance on brand deals, online presence, and television appearances, ignoring her claims could damage his brand reputation.
Experts suggest that public exposure often forces production companies and personalities to address such disputes more promptly than legal action alone, which can be costly, time-consuming, and emotionally draining.
Dominic was urged to leverage her platform to ensure she receives the compensation she deserves.
Dominic expressed her disappointment not only at the breach of contract but also at the personal betrayal she felt.
She recounted how she declined to participate in another show produced by Lasizwe’s team because the concept did not align with her image and values.
Yet, when her episode aired and generated revenue, she was left out of the financial rewards.
She emphasized that she is not asking for charity but for what is rightfully hers.
“I want my money,” she stated bluntly, underscoring the reality that everyone involved has families to support and dreams to fulfill.
Her story is a reminder that behind every media appearance is a person whose work and image have value and deserve respect.
Dominic’s public call-out serves as a powerful reminder for the entertainment industry to uphold ethical standards and honor contracts.
It highlights the importance of clear communication, transparency, and respect for talent, especially in an era where digital content can be monetized across multiple platforms.
Her experience also encourages others in similar situations to speak up and demand fair treatment.
While the path to resolution may be challenging, public awareness and community support can be effective tools for justice.
As this story continues to unfold, it will be important to watch how Lasizwe and his production company respond.
For now, Dominic remains firm in her demand for accountability and compensation, refusing to be silenced or ignored.
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