How Somizi Built—And Blows—His Multi-Million Rand Empire!

South African media icon Somizi Mhlongo continues to dazzle the public with his luxurious lifestyle, extravagant spending habits, and growing net worth in 2025, proving once again that he’s still among the country’s richest and most influential celebrities.

Somizi Mhlongo, the renowned TV personality, choreographer, and reality star, remains an undeniable force in South Africa’s entertainment industry, famously known not only for his vibrant personality but also his flamboyant lifestyle and financial prowess.

Entering 2025, Somizi’s star continues to shine brighter than ever, and his lavish lifestyle, funded by his substantial fortune, remains a point of fascination for millions of fans both within South Africa and internationally.

With an estimated net worth now reaching an impressive milestone of over R100 million, Somizi stands comfortably among the country’s richest entertainers.

His growing wealth primarily stems from diverse business ventures, lucrative TV appearances, brand endorsements, and successful entertainment ventures—including television hosting, reality TV appearances, product endorsements, and highly profitable brand partnerships.

His financial growth has not slowed, driven by his keen business acumen and ever-increasing popularity.

Somizi first burst into the spotlight decades ago, initially known primarily as a gifted choreographer and entertainer, born into South African entertainment royalty as the son of legendary actress Mary Twala and actor Ndaba Mhlongo.

Over time, Somizi’s career blossomed into a multimedia powerhouse, elevating him into a household name as a charismatic judge on the television series Idols South Africa, as well as the star of his own hugely successful reality show, Living the Dream with Somizi.

These ventures significantly boosted his earnings, setting the foundation for the wealth and lifestyle that has made him a household name.

But where exactly does Somizi spend his millions?
In recent years, the star has openly shared glimpses into his extravagantly luxurious lifestyle, showcasing everything from opulent homes and ultra-high-end fashion to expensive vehicles, world-class vacations, and grand celebrations.

His spending has consistently captured public imagination and occasionally sparked heated debates about wealth, celebrity culture, and social responsibility.

Somizi’s Johannesburg mansion alone exemplifies his incredible wealth.

His stunning home, frequently featured on social media and his reality TV show, “Living the Dream with Somizi,” boasts unparalleled luxury.

With extravagant interiors decorated with exclusive art pieces, custom furniture, marble floors, and multiple lavish rooms, including an expansive kitchen, luxurious bedrooms, and a private cinema, the mansion symbolizes his love for refined elegance and comfort.

The home, reportedly worth tens of millions of rands, has become synonymous with Somizi’s larger-than-life personality.

Beyond his extravagant real estate, Somizi’s spending habits extend notably into the automotive arena.

He owns a fleet of luxury vehicles that has often made headlines and sparked admiration among fans.

His impressive collection includes several luxury cars, such as his well-known Bentley, a sleek Rolls-Royce, and multiple Mercedes-Benz SUVs.

Each vehicle is custom-made and meticulously personalized to reflect his distinct style, complete with personalized license plates, extravagant interiors, and cutting-edge technology.

Fans frequently see glimpses of these vehicles on his social media profiles and reality television appearances, making them an integral part of his carefully curated luxury image.

Somizi’s love for high-end fashion is equally legendary.

The media personality has cultivated a reputation as one of South Africa’s most daring fashion icons, consistently wearing creations from the world’s most prestigious luxury fashion houses, including Gucci, Versace, Louis Vuitton, and Prada.

His wardrobe is renowned for its boldness and creativity, with outfits often costing tens or even hundreds of thousands of rands each.

His social media pages, overflowing with striking ensembles, designer shoes, custom jewelry, and exclusive accessories, provide a vivid showcase of his expensive fashion obsession.

Aside from fashion and luxury homes, Somizi is widely known for his passion for travel, frequently sharing lavish international journeys with millions of followers.

Over the past few years, his travels have included trips to luxurious destinations such as Dubai, Paris, New York, the Maldives, Dubai, and other exotic locations around the globe.

Each of these excursions is marked by stays at exclusive five-star resorts, private villas, chartered private jets, and gourmet dining experiences.

His vacations alone reportedly cost hundreds of thousands of rands, further solidifying his reputation as a man who lives his life to the fullest, sparing no expense.

Somizi’s extravagant celebrations and parties have also become legendary.

Whether hosting intimate birthday dinners or grand events attended by the elite of South Africa’s entertainment industry, his celebrations feature luxurious venues, premium catering, top-tier entertainment, and exclusive guest lists filled with celebrities and influential figures.

These lavish events often cost millions of rands, highlighting Somizi’s willingness to invest heavily in memorable experiences that reflect his vibrant personality and his passion for entertaining friends, family, and industry colleagues.

Yet despite the dazzling displays of wealth and the seemingly limitless spending, Somizi has also proven to be a savvy entrepreneur and investor.

He has diversified his revenue streams significantly, venturing into television production, restaurants, and even launching branded merchandise.

One notable example includes his hugely successful cookbook and culinary brand, which generated impressive revenues, reflecting his strategic business acumen.

Additionally, Somizi earns substantial income from endorsements, partnerships with international brands, appearances, and keynote speaking engagements—efforts that help sustain his luxurious lifestyle without entirely depleting his substantial fortune.

However, the star has also encountered significant criticism for his lavish spending habits.

Many critics have argued that his extravagant displays of wealth highlight problematic disparities in South Africa, emphasizing socioeconomic divisions and prompting discussions on responsible wealth management and celebrity influence.

Despite such critiques, Somizi maintains his unapologetic stance, repeatedly emphasizing his right to enjoy the fruits of his labor, earned through years of relentless dedication and perseverance.

Entering 2025, Somizi’s net worth remains an impressive testament to his ability to thrive within the highly competitive entertainment industry.

Current estimations place his net worth comfortably beyond the R100 million mark, confirming him as one of South Africa’s wealthiest celebrities.

This immense fortune, however, has done little to slow his ongoing entrepreneurial ambitions, with several new projects in development for the coming year, promising even more opportunities to expand his financial empire.

Ultimately, the fascinating story of Somizi’s wealth, spending habits, and lavish lifestyle reflects far more than mere extravagance—it is a vivid portrayal of ambition, success, and the complexities inherent in celebrity culture.

As his financial journey continues into 2025 and beyond, the public remains captivated by his unique blend of glamour, resilience, and entrepreneurial vision, eagerly awaiting the next chapter in his dynamic and extravagant life.