South African singer Nhlanhla Mafu has sparked controversy after faking a marriage announcement to promote her new bridal line, NN Vintage. The stunt, which initially appeared to be a heartfelt revelation, led to an outpouring of congratulations from fans and industry peers.

However, it was later revealed that the announcement was part of a marketing strategy to create buzz around her latest business venture.

The confusion began when Mafu shared a social media post implying she was getting married. Followers quickly flooded her timeline with well-wishes, believing she had tied the knot again. But media personality Musa Khawula later exposed the truth, clarifying that the post was actually promoting Mafu’s new bridal collection.

A message that followed Mafu’s post read: “Six days ago, Nhlanhla Mafu revealed that she’s getting ‘married’ and watched all her friends wish her well; meanwhile, she wanted to promote her New Bridal Collection to be sold at NN Vintage.”

The marketing tactic left some fans feeling misled, with many expressing their disappointment on social media. While some felt deceived, others defended the singer, recognizing the announcement as a clever publicity move. One user commented, “Did she say she’s getting married, or she just posted rings and things?” while another added, “It’s called a marketing strategy.”

Despite the backlash, Mafu’s bridal collection has garnered significant attention, although some followers continue to debate the ethics of her approach.